Hollywood celebrities

Armenian entrepreneurs lure Hollywood celebrities and musicians to world-class therapy studio

Jacques-Paul, Winnie Harlow and Bryson Tiller use Muscle Lab for recovery treatment

LOS ANGELES, September 20, 2022 /PRNewswire/ — Cryotherapy treatment has become an increasingly popular muscle recovery alternative, and a California-based health center, muscle lableads the new wellness movement behind a slew of endorsements from professional athletes, musicians and celebrities.

Founded in 2020 by Armenian-American entrepreneurs Andy Treys and Ourishian CowMuscle Lab is a state-of-the-art healthcare facility headquartered in Los Angeles who specializes in luxury recovery treatments including cryotherapy, cupping, compression therapy, stretch therapy, infrared sauna and IV therapy.

Muscle Lab has treated over 50 professional athletes, including current NBA players Tyler Herro and Ben Simmonsas well as musicians DJ Zedd, Bryson Tiller and A$AP Ferg.

Jacques-Paul and Winnie Harlow are also among the many celebrities who support what Treys and Ourishian have built with Muscle Lab.

“Andy and V have created a comfortable culture and a new experience in health and wellness,” said Paul, a social media mogul and professional boxer. “Muscle Lab offers medically proven recovery treatments in a luxurious environment. More and more people are turning to cryotherapy to aid their journey to health, and Muscle Lab is setting the standard in this area.”

Muscle Lab’s services extend beyond the rich and famous. Sierra Canyon, which is one of the top high school basketball programs in the nation (and attended by LeBron “Bronny” James Jr.), is backed by Muscle Lab. The facility opens its doors to Sierra Canyon players throughout the season to provide recovery treatment outside of what the school offers.

“I wish Muscle Lab and its services were around when I was playing basketball in high school,” Treys said. “But cryotherapy practices were only available to professional athletes ten years ago. These children are our most important customers, as we provide them with some of the mental and physical support they need to achieve their goals, on and off the field.”

Treys, 27, is from Los Angeles. He became an early pioneer in the digital marketing industry as a teenager in 2016, founding GetMeFamous.com and ultimately transforming the marketing agency into a multi-million dollar business with media channels currently reaching over 800 million followers.

Forbes and Maxim featuring Treys and his KB24.com project in fall 2021. The website, previously owned and operated by Kobe Bryantwas used to develop a digital art collection honoring the late NBA superstar, with all proceeds going to the Mamba & Mambacita Sports Foundation.

Treys and its business partners have also created an NFT (non-fungible token) project called Cereal Club, which will use the domain Cereal.com to facilitate sales of its line of breakfast foods directly to consumers.

About Muscle Lab

Muscle Lab is a muscle recovery and wellness lounge where members can come together to recover, rejuvenate and socialize. Whether you suffer from a chronic illness or pain, whether you need advice on adopting healthy lifestyle habits or simply want to relax, Muscle Lab offers a range of adapted services thanks to a combination of scientific advances. modern. Muscle Lab is the industry’s most integrative and comprehensive approach to health.

About Andy Treys

Andy Treys is an Armenian-American technology entrepreneur based in Los Angeles. He is the founder of Muscle Lab, Cereal Club, GetMeFamous, Accommodations and KB24.com. Treys’ social media agency, GetMeFamous, has launched successful campaigns to Alissa Violette and Bella Thorne, which has taken the company’s reach to 800 million subscribers to date. Muscle Lab, a muscle recovery and wellness salon, was founded in 2020 and has a large client list of celebrities, musical artists and professional athletes.

Media Contact: Jacob Crossmann, [email protected]

SOURCE Muscle Lab