AT&T said the remaining Warner Bros. Games will be part of the recently announced WarnerMedia-Discovery merged entity after the deal closes, expected in mid-2022.
Founded in 2010, Playdemic is known for “Golf Clash”, which allows players around the world to compete in real time. “Golf Clash” is one of the top mobile games in the US and UK with over 80 million downloads worldwide to date, according to the company.
For AT&T, the sale of Playdemic will help the telecommunications company to continue to repay its significant debt, before the spin-off of WarnerMedia and the merger with Discovery. The sale price of Playdemic, subject to customary adjustments, will be paid in cash at closing and retained by AT&T.
“We have enjoyed working with the talented team at Playdemic as they have made ‘Golf Clash’ beyond expectations a successful mobile game with tremendous longevity,” said David Haddad, President of Warner Bros. Games, by announcing the pact. “While we have great respect for the Playdemic team, our decision to divest ourselves is part of our overall strategy to create games based on legendary Warner Bros. franchises.”
In 2017, Warner Bros. Games (formerly Warner Bros. Interactive Entertainment) announced that its label TT Games has acquired UK-based Playdemic. Originally, the plan was for Playdemic to develop new Lego mobile games, but the studio eventually shut down its Lego titles to focus on “Golf Clash”.
For EA, the acquisition of Playdemic is part of the games company’s mobile growth strategy. Playdemic’s portfolio and talent will be an “important addition to EA’s mobile growth engine,” Electronic Arts said.
“Playdemic is a team of true innovators, and we are delighted that they are joining the Electronic Arts family,” EA CEO Andrew Wilson said in a statement. “In addition to the continued success of ‘Golf Clash’, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and the intellectual property of Electronic Arts.”
Playdemic CEO Paul Gouge commented, “We founded Playdemic with a focus on creating very engaging and innovative gaming experiences… Joining EA, one of the most successful gaming companies in the world, is a next important step in our journey and we are delighted to continue. to develop both ‘Golf Clash’ and new titles as part of the EA family.
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