Clark Kent’s alter ego is Superman, Bruce Waynes alter ego is Batman, and now a moonlit Gold Coast estate agent as a Hollywood actor and stuntman.
Alex Fleri and his wife Victoria, who also stars in films, are part of the Amir Prestige Property Agents team, and when they’re not performing on the big screen, they’re selling multi-million homes on the glitter strip.
Alex says he graduated from the Australian Stunt Academy at the end of 2019, and since then he has starred in Marvel Studio’s Shang-Chi and the Legend of the Ten Rings, as well as the biographical and musical drama of Baz Luhrmann Elvis.
“Through the academy, I started meeting some of the Hollywood actors I had idolized,” says Alex.
“I fought with Dolph Lundgren, Michael Jai White then Jean-Claude Van Damme.
“Jean-Claude Van Damme who I really connected with quite strongly, and he did a private training session with me and was like, ‘You’re pretty good. Why don’t you make movies? You you’re a big guy, you can move well, we should work together’.
The outbreak of COVID-19 means Alex and Van Damme have not yet been able to work together, but Alex will play a lead role in a film which will be shot on the Gold Coast in March next year.
“It’s an acting role, but I ask them if I can do my own stunts,” he explains.
“Then I have another one to shoot around Easter, and both have well-known actors as protagonists.
“Then there’s a third movie that we’re in discussions with for Victoria to play a significant role, and every time I think of that movie, I just think it’s a winner.
“It touches on the supernatural, that’s probably all I can say.”
Alex can share a few more details about the movie he’ll be filming for in March.
It’s called son of summer, and it is a sequel to the 1977 Australian drama thriller summer town, which was Mel Gibson’s first film.
An unconventional path to real estate
Despite their movie schedule, Alex and Victoria still have plenty of time to sell real estate, including properties like 101 Commodore Drive, Paradise Waters.
But the couple’s real estate journey was undoubtedly less than conventional. Both having grown up in the UK, Alex worked in the family’s designer clothing business, Original Blues, run by his father, Denis Fleri.
“My dad is a well-known designer in the business, and he just did the knits in the movie The Gucci House“, says Alex.
“He used to tell movie producers how he was friends with Paolo Gucci and how they used to hang out and create designs together.
“Then he scared them because he produced some of the original designs he had from the 70s and 80s that he and Paolo had drawn together.”
Alex recalls that many famous names have been Original Blues customers over the years.
“Vivienne Westwood was a client of ours and used to come to our house for dinner,” he says.
“Burberry, Dries Van Noten, Kenzo, Paul Smith… We were on top. Ralph Lauren and Calvin Klein, they were all customers at one time.
After leading the brand’s push into the Japanese market aged 18 and winning the Queen’s Award for building a global retail network in London’s highly competitive fashion industry, Alex and Victoria, who met when she started working in one of the family’s clothing shops, decided to move to Australia.
It was 2004, and after a few years of continuing with Australia’s Original Blues, Alex started a construction business, and Victoria, who also has a background in education, was head of the English department at Varsity College. .
“My construction company was called Original Decking and specialized in outdoor spaces,” says Alex.
“I did all of Surfers Paradise, all of the waterfront. I was the prime contractor there for all of the woodwork, all of the benching.
“Then there were other customers such as Metricon, Clarendon, Coral Homes and residential customers like moms and dads who needed a big extension or renovation.
“We have completed over 400 renovations, additions and outdoor spaces. Some of them cost $2,000, but others were worth over $100,000.
Alex says he got his real estate license in 2009, but it wasn’t until he sold his own project, 6 Costa Court, Broadbeach Waters, that he really caught the real estate bug.
Join Amir Prestige real estate agents
In July 2020, the husband and wife team joined Amir Prestige Property Agents, led by Principal Amir Mian.
Alex says he and Victoria make a great team as he is energetic and takes care of the “sales”, while Victoria is calm, organized and takes care of the background of the business.
“She’s super efficient,” Alex says of Victoria.
“I’m kind of a go, go, go, and Victoria does all the backend work and makes sure I’ve done all my checks and balances.
“She keeps me focused, so I don’t run away like a Labrador with no lead.”
Alex says his skills in fashion and construction have served them well in real estate because they know how to run a business, they know how to sell and they understand the critical importance of what buyers want. and vendors, as well as the unique constraints to which they may be subject.
It also helps to recognize quality construction and how a home’s design and orientation works best.
Sky is the limit
When they started in the industry, Alex and Victoria thought they would sell locally in the Sorrento area, but soon had a listing at Paradise Waters, then Mermaid Waters, then Surfers Paradise.
“So we decided that being locked in a specific area was not for us,” he says.
“Also, because of my experience in construction, I knew that a client could have a $1.1 million home, but their family members could have five $10 million homes.
“So while Victoria and I didn’t have to chase after every price, we recognized that a client could have 30 other properties up their sleeve, and if we said no to the $1.1 million property , we would automatically cut ourselves off from the rest of the portfolio, and we would automatically say that we are not interested in doing long-term business.
“For us, it’s short-sighted. We treat each property with the same level of respect and level of detail because you never know where it will lead.
Alex says their point of difference in the marketplace is their hard work, attention to detail and amazing talent for getting invited to dinner when they knock on the door.
“We recently had an opening in a beautiful house, and Victoria booked a harpist to play…it added atmosphere and a real sense of occasion to the opening,” says Alex.
“We’re here to sell a property and make you feel like you can really connect with the property right away. If we can help with something that really showcases the house, we’ll take that opportunity.
Put your foot in the door
As well as having an extensive database and contact list based on their experience in the fashion, education, construction and film industries, Alex says he and Victoria have secured clients with old-fashioned door-to-door.
“We know that’s something that a lot of agents don’t like to do because they’re often kicked out the front door, but more often than not we’re invited to dinner,” says Alex.
“So we’ll sit down and we’ll talk about movies, we’ll talk about some Van Damme antics and we’ll discuss some clothing industry stuff.
“We’re also always fascinated to hear about other people’s businesses, and pretty soon you have established a sense of connection, and off you go.”
But Alex is adamant he and Victoria never hand out business cards or ask to sell their house.
“If they’re not smart enough to figure this out for themselves, they’re not for us,” he notes.
When it comes to juggling real estate and movies, Alex says he and Victoria have strong support from the Amir Prestige team, who can step in to handle things like openings or the contracts.
Victoria also always works in the background, and Alex even steps away to make calls on the days he’s on set.
“But with movies, would you believe it only takes three to six weeks, depending on the role, to shoot a movie,” says Alex.
So are Alex and Victoria tempted to leave real estate for the lights of Hollywood?
“No, we’re really happy with our current path of staying with Amir Prestige, enjoying real estate sales and making a movie once in a while,” says Alex.
“It’s so unique to have this combination of opportunity and we’re just going to embrace it, stay humble and keep going.”