It’s no longer surprising that the latest craze to seize the world has come from the crypto space, with the popularity of non-fungible tokens or NFTs skyrocketing in the past year. From celebrity tweets and videos promoting NFTs to thousands of fans, who buy the merchandise they sell, NFTs have exploded in popularity as well as price over the past year.
NFTs are blockchain-based assets that are unique due to their credentials stored in smart contracts. Now, celebrities have tokenized everything from music to photographs to artwork using NFT. Here are some of the biggest Hollywood celebrities to have joined the NFT market and taken advantage of it.
Rapper Snoop Dogg has released his NFT collection titled “A Journey with the Dogg” featuring Snoop’s memorabilia from his early years, NFT-inspired artwork, an original track called “NFT” and “Snoop Dogge Coins”. hours, Snoop Dogg earning over $100,000 for just one of the plays sold.
Pop culture queen and entrepreneur Paris Hilton launched her first NFT with Super Plastic, a vinyl toy and digital collectibles company backed by Google Ventures and Justin Timberlake. Hilton sold her Iconic Crypto Queen NFT in April 2021 for $1.1 million and has a collection of 141 coins.
Musician Grimes has sold $6 million worth of her one-of-a-kind digital works. Grimes was one of the first famous celebrities to take advantage of non-fungible tokens making millions from collections of their own digital art. His 10-piece WarNymph collection made Grimes one of the best-selling NFT creators who managed to create a strong demand for his collection.
Popular American actress, “Mean Girls” star Lindsay Lohan launched her own token on Rarible in February 2021, which reportedly sold for $50,000. Lohan released her single “Lullaby” as an NFT on the decentralized social marketplace Fansforever. Additionally, Lohan sold an NFT of now-broken EDM duo Daft Punk for $15,000.
Musician Shawn Mendes has joined the OpenSea NFT Marketplace and launched an NFT based on his “Wonder” album with Genies. The musician introduced digital wearables, including a guitar, necklaces, vest, and earrings, which were available for purchase and earned Mendes more than $600,000. Akash Nigam, CEO of Genies, had said that Shawn Mendes made approximately $1 million in digital product sales in 10 minutes.
American supermodel, the author launched his own NFT, “Buying Myself Back: A Model for Redistribution”. The model reclaimed her controversial photograph by taking control of her own image after artist Richard Prince put the model’s image on canvas, which she bought from Prince for $81,000. She photographed herself in front of the canvas. The digital image file was sold for $140,000 as an NFT.
American rapper, songwriter and record producer Eminem launched his first set of NFTs on Nifty Gateway last year and raised $1.8 million. Among the items sold were digital figurines, characters from Eminem’s videos, and original instrumental tracks.
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