Hollywood stars

Hollywood Stars will promote tourism in Dubai

Directors Guild Award-Winning Director Craig Gillespie is shooting a series of six shorts as part of a new global campaign Dubai presents featuring Hollywood stars Jessica Alba and Zac Efron.

Launched by Dubai Tourism and Trade Marketing Department (Dubai Tourism), the campaign invites global travellers, experience seekers, storytellers and artistic creators to stage themselves, write their own script and to appear in their own theatrical adventure, with the breathtaking landscape of Dubai. places that provide the perfect backdrop.

Building on the 2019 “A Story Takes Flight” global platform, the new campaign Dubai presents features Alba and Efron in a variety of engaging storylines across a series of trailers, and is designed to showcase the diversity of experiences and destinations on offer across the city, inspiring viewers to seek out perfect places to tell their stories. their own story.

The campaign includes a series of six short trailer films in different genres, starting with the Spy-action genre, with each film taking viewers on a captivating journey through the city.

The first movie of the Dubai presents The series stars Alba and Efron as a work couple and plays on the classic spy action genre, featuring dramatic spy-style sequences with a touch of humor. Taking viewers on a journey through iconic destinations such as Burj Al Arab, Jumeirah Al Naseem and the overwater restaurant Pierchic, the film explores Dubai’s sophisticated Jumeirah district before setting off on an epic desert adventure to the capital. of Dubai’s adventure, Hatta, home to vast sandy landscapes and a host of activities such as hiking, biking and kayaking.

The campaign is launching in over 15 languages ​​and will be rolled out across all international markets throughout 2021, across multiple platforms including TV, OOH, OTT, cinema, digital and social.

Building on Dubai’s status as a global creative hub and beacon for the international community of filmmakers, content creators and other aspiring creatives, the campaign celebrates storytelling and content creation in all its forms. Attracting tourists of all ages, with all budgets, Dubai presents demonstrates that Dubai is the perfect destination, offering a full range of cinematic experiences to suit all tastes.

Internationally acclaimed actress, author and founder of The Honest Company Jessica Alba said, “Being able to play multiple characters in different film genres for this project gave me the opportunity to see the city in ways I never imagined. One moment I was meandering through the spice souk of old Dubai, and the next I was on the top floor of the iconic Burj Al Arab, performing my own stunt sequence for an action scene. Dubai has so much to offer – from beautiful places to amazing food and the energy to match, I loved every part of it.

Award-winning actor and producer [Greatest Showman; Extremely Wicked, Shockingly Evil and Vile; Down to Earth with Zac Efron] Zac Efron commented: “I’ve been to Dubai before, but I’ve never really been able to appreciate the city in this way. Despite the fact that I travel often, it is rare to have the time and opportunity to really explore and take advantage of the city’s offerings. The desert was especially special to me… such a peaceful and calm landscape unlike anything I had ever seen. The people of Dubai were incredibly warm and hospitable and invited me to enjoy the culture alongside them. I love the idea of ​​discovery and exploration and Dubai did not disappoint me.

Directors Guild, Award-Winning Director Craig Gillespie commented: “The most exciting thing about this project was being able to use the art of cinema to show how vibrant and diverse Dubai can be. For some it’s the ultimate luxury adventure, for others it’s a romantic getaway with quirks and nostalgia or an eye-opening journey to explore culture and heritage. Zac and Jessica’s versatility as actors combined with dramatic sets and a crew from around the world made cinematic magic and we are thrilled to share this series with the world.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) commented: “Thanks to city leadership, ecosystem collaboration and open dialogue, Dubai was one of the first cities in the world to reopen, one of the first cities to bring back events from business; welcoming tourists and business travelers alike, safely and successfully. Last year, we promised the world that Dubai would be ready to welcome them when the time came. Now 2021 is the year Dubai Presents imagines perfect moments with family and friends. Whether it’s for a weekend getaway, an extended vacation, or even a creative vacation, we promise it will be a hit-or-miss experience for everyone.

In accordance with strict Covid-19 protocols, filming took place over a period of five days with a diverse cast and crew of over 180 people representing 27 nationalities – celebrity talents and directors, production and creative teams awards to a world-class film crew,Dubai presents evokes the creative spirit of a cosmopolitan city rooted in multiculturalism.

Issam Kazim continued: “Inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai to transform the emirate into a ‘world capital of the creative economy’, Dubai presents positions Dubai as an artistic and cultural destination where creatives and storytellers connect. The campaign supports Dubai’s strategic vision to redefine the city through a cultural lens and invites the world to share its vision for the city.

For more videos: https://www.visitdubai.com/en/dubai-video.