They say it never snows in Los Angeles, but Prada did.
The luxury fashion house transformed the entertainment capital of the world by draping it in snow and ice and recruiting four Hollywood stars to populate the frozen terrain while looking chic in Prada ‘made for celebration’ outfits. A winter night dream is the title of Prada’s new holiday campaign starring Julia Garner (Ozark, the next Invent Anna), Shira Haas (Unorthodox), Louis partridge (Enola Holmes) and Taylor Russell (Waves).
Merging fashion and film – a longtime passion of Prada creatives – the campaign, which was shot in Los Angeles on line 204, features a short film based on an original screenplay by screenwriter and director Mary Harron, while Glen Luchford handled the directing functions and Ferdinando Verderi the creative direction. Luchford’s collaborations with Prada date back to the 1990s. The campaign imagery is taken from stills in the film and is meant to be cinematic in that way, with panoramas and scenes that evoke the big screen. On that note, A winter night dream also relied on a virtual effects tool known as Volume, which was designed for the Disney + series The Mandalorian.
See the short film and more images from the campaign below.