Like Netflix, HBO Max has a habit of self-reporting his streaming data, which is about as reliable as relying on Chad’s self-report in marketing. As we audibly raised eyebrows at press releases in which streaming platforms proclaim that every new, heavily tweeted show is “the most passively watched by women folding laundry in the 25-40 age bracket,” HBO Max’s latest hearing report actually looks very correct. Through Uproxx, the series finale of Easttown mare is the most-watched episode on the platform since it launched last year, a claim confirmed by HBO Max himself:
Easttown mareThe finale drew 4 million viewers over the weekend, with nearly 3 million viewers tune in to watch the episode Sunday night on all HBO platforms. The gripping crime drama from Kate Winslet and director Craig Zobel is the latest addition to what appears to be a stable of slowly growing mysterious thrillers about deeply flawed women, each with a signature hairstyle that when read like leaves of tea, reveals their hidden traumas. After Nicole Kidman’s poodle-doodle-‘do in The defeat (someone needed to undo the folds in this wig) and Kaley Cuoco’s messy mid part bun in The stewardess (a symbol that Gen Z and millennials may achieve peace in our lifetime), Winslet and his extremely easy-to-understand and often unwashed low ponytail quickly proved to be the strongest of the bunch, which admittedly , had much more to do with a compelling narrative, brilliant performances, and Zobel’s feuds of a convoluted tale full of twists and turns into a cohesive story that emphasized character over content. Still, there is something to this whole hair thing.
Even before HBO made these audience figures public, Easttown mare had clearly become an important part of the culture, much of which is evidenced by particularly well-executed work SNL satire with those rich Delco accents. All this to say that absolutely no one is surprised to talk about a potential second season, and while we should know better after what Meryl Streep did with her teeth for Big little lies, there is no scenario in which we would refuse more Easttown mare. Not even if they wash her hair.